How to play Survival mode and flourish!

Newbie here so please be gentle. My daughter has bought an Xbox One for my Grandson thinking he could play Fish Feed and Grow on it. Looks (to me) like it's designed to be run on a Windows PC. Feed & Grow is a simulator in which you play the role of a fish trying to survive the hardships of the ocean. Your primary goals are to eat and fend off larger fish that see you as a meal, so the concept is rather simple.

UPD: Survival mode is no longer accessible (by 23 Apr, 2019).

Starting Off

The first thing to do is pretty simple, and you're told to do it: Spam space until you hatch. Now, you should run around and eat food until you grow up. DON'T try to kill things, because the starter fish is weak. Look out for predators, especially crabs. You've earned your first coin. Now, what you want to do is find another fish of your species and hold Q, until you get max eggs. Wait for the timer to run out, find a good spot to lay eggs, lay them, and wait. You should remember you have to eat occasionally too. You'll have to find food and your babies will eat it, and you'll get red coins when they grow up! It's a repeating process.

What I Recommend Using to Get Quick Money

I kept using Pinky and the starter fish, until I got enough coins for Bibos. Remember to NOT HAVE GANG ON until you're a decent level after growing. Turn gang on and get eggs. You should lay them in one of the holes with a rock over it at your spawn. Go to the crabs, and tell your babies to stay at a far away area so the crabs don't get them. Kill the crabs, tell the children to come over so they can eat, and repeat.
Once you've got enough coins for the cuttlefish, become the cuttlefish when you want to. The cuttlefish has two spawns: The one I refer to as the 'unlucky' spawn, and the lucky spawn. I can only remember the 'unlucky' spawn, where crabs usually come and kill you when you're a baby which will basically make all that grinding go down the drain. The unlucky spawn is near the shark 'temple' area, so if there's crabs there, just zoom away as fast as you can when you've finished spamming space. Just.. eat a ton of stuff, go over to the area where pinkies and the starting fish spawn near the unlucky spawn, and start eating them. When you grow up, you know what to do. Lay your eggs in a safe spot, and then use your lure to lure the baby fish and starting fish/pinkies to you so you and your children can eat them. Just keep grinding for a lot of money.

After You Get a Ton of Coins

I'd recommend getting a lot of coins. Around 380, maybe? Just do whatever you want. Have fun. But remember, you should stll try and get coins so you dont waste it all and all that grinding went down the drain.
UPD: Survival mode is no longer accessible (by 23 Apr, 2019).

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The world of wild nature is cruel and harsh. If you can’t take over your opponent, prepare to die. That’s the law of the jungle and it works underwater as well. You can make sure of it by trying to survive in the merciless environment of a new IO game called Feed and Grow. The point of the gameplay is rather simple: move around a virtual space filled with other fishes, scout for food and eliminate your rivals to become the biggest and most dangerous fish in the sea! This is going to be thrilling!

In the depth of the ocean

So, you are going to find yourself in a spectacular underwater environment precisely copying the actual marine landscapes you can see somewhere at the Great Barrier Reef. The graphics are performed at a high level and you will get the greatest impressions from finding your way around this colorful 3D world. However, don’t spend too much time admiring the views: danger awaits you at every corner. The location is packed with other fishes controlled by players just like you. They, too, want to prevail on the map, so you can expect constant attacks on your gilled charge. As long as you are still a small fish and can’t hope to win in an open combat, it makes sense to stay away from those stronger than you. However, the balance of power can always change in your favor if you succeed in collecting edible supplies scattered around. Each type of food will bring you a certain amount of experience points. Once you earn enough points to upgrade your level, your stats will increase. That will affect your damage level, health and other parameters crucial for surviving in the open sea.

Kill or be killed

It would be way too easy to just swim around gathering delicious corals and beautiful shells. And way too boring. So the game developers included an element of danger by introducing multiple opponents that you are going to fight literally every other minute of the gameplay. You will see them around you all the time. Some of the fishes will try and attack you and it’s up to you to decide whether to run for your life or take the challenge. Of course, it’s much wiser to avoid confrontation with big fishes and chase little ones. Killing a fish will give you an instant increase in experience depending on its size and level – after all, it must be much more nutritious than any of the food you can find around. So, it’s as simple as that – kill or be killed.

Playing this way, hour after hour, you can grow your scaled companion to an unlimited size. It can become a notorious killer everyone is afraid of. But even the biggest fish can lose a battle. If you happen to die, don’t worry – you will be able to respawn in a couple of seconds. And then you can start all over again, more experienced and dangerous than ever… Amazing graphics, fascinating gameplay and plenty of missions you will have to accomplish for valuable rewards will keep you glued to your computer screen!